Voc analysis

Voice of the Customer (VoC) is a research method of research mainly used to collect customer feedback.

A VOC tool or activity can help capture how customers feel about your business, business process, or service.

  • Supports a project in ensuring the final output meats the needs and wants of a customer.​

  • Helps support in understanding the most crucial requirements​

  • By understanding the VOC, an organisation may be able to do a better job for the customer than some competitors, thus picking up more business..​

  • If the organisation and the customer are speaking the same language and define things in similar terms, you can reduce any misunderstandings.